Brand & Content Specialist - Elevate Lumina Property Group's Brand in Bali

Join PT. Lumina Property Group, a leading property developer in Bali, as a Brand & Content Specialist and help elevate Lumina Build to new heights. In this dynamic role, you'll be at the forefront of shaping our brand identity, crafting compelling content, and driving engagement across all digital platforms. Based in Badung, Bali, this is your chance to make a tangible impact on a growing and innovative company.

As a Brand & Content Specialist at Lumina Build, you'll work closely with our marketing team to develop and execute content strategies that resonate with our target audience. You'll create and curate engaging content for our website, social media channels, and other digital platforms, ensuring consistency and alignment with our brand voice. This role requires a creative mind, a strategic approach, and a keen understanding of the property market in Bali.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies to enhance Lumina Build's market presence and customer engagement.
• Create and curate high-quality content for our website, social media, and other digital platforms using tools like WordPress, Canva, and Hootsuite.
• Manage our brand's social media presence, including content creation, scheduling, and engagement with our audience.
• Collaborate with the marketing team to develop and execute content marketing campaigns.
• Monitor and analyze content performance using Google Analytics and other analytics tools.
• Stay up-to-date with industry trends and best practices in digital marketing and content strategy.
• Assist in the development of marketing materials, including brochures, flyers, and other promotional content.
• Support the marketing team in coordinating with external agencies and vendors to ensure seamless content delivery.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in brand management, content creation, or digital marketing, preferably in the property or real estate industry.
• Proven experience in developing and executing content strategies for digital platforms.
• Strong understanding of social media platforms and their respective algorithms.
• Excellent written and verbal communication skills in Indonesian and English.
• Proficiency in using content creation tools such as WordPress, Canva, and Hootsuite.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Creative and innovative thinker with a passion for storytelling and brand building.

🛠️ Keahlian

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